WhatsApp Business Catalog vs MyKatalog: Which Should You Use?
The WhatsApp Business catalog and MyKatalog both help you show products to customers, but they work in different places. The WhatsApp catalog lives inside the WhatsApp Business app. MyKatalog gives you a catalog website that anyone can open from a link, then sends orders back to your WhatsApp. Here is how they compare, and why many sellers use both.
What the WhatsApp Business catalog does well
The WhatsApp Business catalog is free and built into the WhatsApp Business app. You add products with photos, prices, and descriptions, and customers can browse them without leaving a chat.
It is a good fit when nearly all your customers already message you on WhatsApp and you mostly sell inside conversations. Sharing an item takes one tap, and the customer never has to open a browser.
Where the WhatsApp catalog falls short
The catalog is designed to be viewed inside WhatsApp. When you post it on Instagram, TikTok, Facebook, or a flyer, people who are browsing outside WhatsApp have to switch apps before they can see anything.
It is also hard for new customers to discover. A catalog inside an app is not a public web page, so people searching Google for what you sell will not find it there.
Finally, you get little insight into what customers look at. You can see the conversations that start, but not which products people open most before they message you.
What MyKatalog does differently
MyKatalog gives your business a catalog website at your own link, such as mykatalog.online/yourbusiness. It opens in any browser on any phone or computer, and customers do not need an account or an app to browse.
Customers pick a product, choose an option such as a size or colour, and tap Order. WhatsApp opens with a message that already names the product and option, so you can confirm and deliver.
Your dashboard shows catalog views, product views, and WhatsApp clicks, plus your most-viewed product each week. Catalogs with products can also appear in Google search, which brings in customers who have never messaged you.
Side-by-side comparison
Where customers view it: the WhatsApp catalog opens inside WhatsApp; MyKatalog opens in any browser from a link.
Sharing on Instagram, TikTok, and other platforms: the WhatsApp catalog sends people into WhatsApp first; a MyKatalog link opens the catalog straight away.
Found on Google: the WhatsApp catalog is not a public web page; MyKatalog catalogs with products can be indexed.
Product options with their own prices: MyKatalog lets each size, colour, or package carry its own price.
Insight into customer interest: MyKatalog shows views per product and WhatsApp clicks.
Cost: the WhatsApp catalog is free; MyKatalog is free for up to 5 products, and Pro adds unlimited products for $3 a month.
Why many sellers use both
You do not have to choose. Keep the WhatsApp catalog for quick sharing inside chats, and use your MyKatalog link everywhere else: your Instagram bio, TikTok profile, WhatsApp status, Google Business Profile, and printed flyers.
Because MyKatalog orders arrive in WhatsApp, both routes end in the same place. You keep selling the way you already do, with one more way for customers to find and browse your products.
Key takeaways
The WhatsApp Business catalog is free and best for selling inside WhatsApp chats.
MyKatalog is a catalog website that opens from any link and sends orders to WhatsApp.
MyKatalog adds Google visibility, product options with their own prices, and view tracking.
Many sellers use the WhatsApp catalog in chats and a MyKatalog link everywhere else.
Common questions
Is MyKatalog a replacement for the WhatsApp Business catalog?
It can be, but many sellers use both. The WhatsApp catalog works inside chats, while a MyKatalog link works on Instagram, TikTok, Google, and anywhere else you share a link.
Do customers need WhatsApp to browse a MyKatalog catalog?
No. Anyone can browse in a web browser. WhatsApp only opens when the customer taps Order to send you a message.
Is MyKatalog free?
Yes. The Free plan includes up to 5 products. Pro adds unlimited products, your logo, and social links for $3 a month or $30 a year.
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